What is Marketing?

Marketing is the art and science to understand the customer needs, wants and demand and convert it into real products and services. The product is intended to the particular segment or group of people also know as interested group or focused group. If the product and service match group(s) preferences then for sure they will buy the product and after using the offering customers will decide whether they are going to buy it again or not. Marketing aims to meet the people expectation or try to surprise them with the offerings.

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