Societal marketing concept

Societal marketing concept holds that organization should not develop marketing strategy by only keeping customer needs and wants in mind but also consider the well being and betterment of society.
Now days this marketing concept is followed by majority of organizations including MacDonald’s, Unilever and Procter & gamble. This marketing strategy passes out positive message to the stakeholder, partners, Government, customer and public.
Those organizations working on this marketing strategy communicating the message to the world those they are not only working for the profits but also for the well being of the society.

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