QSPM for Harley David Inc



Expand into Foreign Markets
-Asia
-Europe
Product Development
-Expand Motorcycle line for younger market
-Buell expansion
Concentric  Diversification
-Other recreational vehicles

image thumb7 QSPM for Harley David Inc

image thumb8 QSPM for Harley David Inc

image thumb10 QSPM for Harley David Inc

image thumb9 QSPM for Harley David Inc

Primary Strategy
-Expand into European market
Secondary
-Increase sales to younger customer by expanding the Buell line
-Horizontal Diversifications into other lifestyle products
-Expand HOG and BRAG owner member groups offering
-Builds structural marketing
-Concentric diversification into other recreational vehicles
Conglomerate Diversification??

Share this tutorial:
  • Digg
  • del.icio.us
  • Facebook
  • Mixx
  • Google
  • Furl
  • Live
  • PlugIM
  • Reddit
  • Spurl
  • StumbleUpon
  • Technorati
  • TwitThis
  • YahooMyWeb
  • description
  • E-mail this story to a friend!
  • MisterWong
  • BlinkList
  • LinkedIn
  • MySpace
  • Print this article!
  • Yahoo! Buzz

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading ... Loading ...

About the Author

Adam has written 403 stories on this site.

Related Tutorials & Articles

External Audit of Amazon.com
Opportunities 1. Pressure to permanently ban the Internet Tax 2. State of the economy is improving 3. Customer spending increased 4. Currency fluctuation (weak dollar) 5. Increased number of Internet users in the US 6. Broadband access technology 7. Increased number of Internet users worldwide 8. Online sales predicted to increase 9. Low interest rate 10. One European currency - Euro Threats 1. Taxes imposed for EU...Read more
The Quantitative Strategic Planning Matrix (QSPM)
, The Quantitative Strategic Planning Matrix (QSPM) Step 1 Make a list of the firm’s key external opportunities/threats and internal strengths/weaknesses in the left column of the QSPM. This information should be taken directly from the EFE Matrix and IFE Matrix. A minimum of 10 external critical success factors and 10 internal critical success factors should be included...Read more

Write a Comment

Gravatars are small images that can show your personality. You can get your gravatar for free today!

Copyright © 2010 Sooper Tutorials. All rights reserved. Powered by WordPress.org, Website by ISolution.org.