QSPM for Harley David Inc



Expand into Foreign Markets
-Asia
-Europe
Product Development
-Expand Motorcycle line for younger market
-Buell expansion
Concentric  Diversification
-Other recreational vehicles

image thumb7 QSPM for Harley David Inc

image thumb8 QSPM for Harley David Inc

image thumb10 QSPM for Harley David Inc

image thumb9 QSPM for Harley David Inc

Primary Strategy
-Expand into European market
Secondary
-Increase sales to younger customer by expanding the Buell line
-Horizontal Diversifications into other lifestyle products
-Expand HOG and BRAG owner member groups offering
-Builds structural marketing
-Concentric diversification into other recreational vehicles
Conglomerate Diversification??

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