QSPM for Harley David Inc

Expand into Foreign Markets
-Asia
-Europe
Product Development
-Expand Motorcycle line for younger market
-Buell expansion
Concentric  Diversification
-Other recreational vehicles

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Primary Strategy
-Expand into European market
Secondary
-Increase sales to younger customer by expanding the Buell line
-Horizontal Diversifications into other lifestyle products
-Expand HOG and BRAG owner member groups offering
-Builds structural marketing
-Concentric diversification into other recreational vehicles
Conglomerate Diversification??

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