QSPM for Harley David Inc
- Tuesday, October 28, 2008, 15:40
- Strategic Management
- 1,479 views
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Expand into Foreign Markets
-Asia
-Europe
Product Development
-Expand Motorcycle line for younger market
-Buell expansion
Concentric Diversification
-Other recreational vehicles
Primary Strategy
-Expand into European market
Secondary
-Increase sales to younger customer by expanding the Buell line
-Horizontal Diversifications into other lifestyle products
-Expand HOG and BRAG owner member groups offering
-Builds structural marketing
-Concentric diversification into other recreational vehicles
Conglomerate Diversification??
(No Ratings Yet)
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