Wal-mart SWOT Analysis

Wednesday, December 31, 2008, 16:11
Strategic Management
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Wal-mart Strengths

-Customer oriented
-SAM’S Club customers able to buy in bulk
-Supercenters offer one stop shopping
-Satisfaction guaranteed programs promoting customer goodwill
-Buy from local merchants when possible
-Stock ownership and profit-sharing with employees
-Leads industry in information technology
-Ongoing development of its employees
-Strong community involvement

Wal-mart Weakness

-No formal mission statement -
-Membership only for SAM’S Club
-Keep poor performing employees on hand
-Old fashioned store policies
-Few women and minorities in top management

Wal-Mart Opportunities

-Consumers want ease of shopping
-Internet shopping growing
-Dollar value increasing
-Similar shopping patterns worldwide
-Retail sales expected to increase
-Environment conscious consumers
-Elderly population growing
-Asian market virtually untapped by retail
-European Market untapped by retail

Wal-Mart Threats

Regulation of Wal-Mart pharmacies
Small towns do not want entry of Wal-Mart
Bad media exposure for Kathie Lee Brand
Variety of competition nationally, regionally and locally
Substitute products more easily because of intense competition

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