Walt Disney SWOT

Strengths

• It is the largest media and entertainment company in the world.

• It has become one of the biggest Hollywood studios.

• Disney Company owns 11 theme parks and several channels.

• Disney employees 150,000 people.

• Innovative ideas

• Global standardization

• It is among the popular brand names in the world.

• It has well established divisions Walt Disney Studio Entertainment, Disney-ABC Television Group, Disney Interactive

Media Group, Disney Consumer Products, Walt Disney Parks and Resorts, Disney Interactive Studios.

• Increasing trends in overall revenues and profits.

• Disney holds US$ 62.497 billion of assets.

• Popular characters

• High brand awareness among the people.

• Differentiation

• The Walt Disney logo is famous.

• Walt Disney was ranked 8th in the Top 100 Global Brands.

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