The Matching Stage- SWOT Matrix

The SWOT Matrix
The SWOT Matrix is an important matching tool that helps managers develops four types of strategies:
a.SO strategies—use a firm’s internal strengths to take advantage of external opportunities.
b.WO strategies—are aimed at improving internal weaknesses by taking advantage of external opportunities.
c.ST strategies—use a firm’s strengths to avoid or reduce the impact of external threats.
d.WT strategies—are defensive tactics directed at reducing internal weaknesses and avoiding external threats.


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