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Advertising

Friday, January 8, 2010, 14:24
Marketing
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Advertising is basically paid promotion. It is that form of promotion which is delivered through a set of selected media, which is most appropriate for the product according to placement and future feedback. Modern advertising developed in the 19th and early 20th century. Advertising is always paid for; non-paid advertising is “publicity”. Advertising has long been viewed as a way to mass promote a ... Full article

Demand Management

Tuesday, September 15, 2009, 11:13
Marketing
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People always think that marketing is all about increasing demand for their products but sometimes this statement does not seems true because one of the important role of marketing is demanding management. Companies always face variable demand for their products in the market it can be very low, low, average, high and very high. This is the task of marketing management to maintain the ... Full article

Tags: Demand Management, demarketing, marketing tutorials

Needs,Wants and Demands

Sunday, September 6, 2009, 11:40
Marketing
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Marketing definition is based on three main terms needs, wants and demands these terms sometimes create some confusion in readers mind. This tutorials will discuss the needs, wants and demands in detail to making things easy. Needs Human needs are states of felt deprivation.Needs are the basic requirements of human being, without these basic requirements like food, cloths and shelter no one can live life in ... Full article

Tags: demands in marketing, marketing tutorials, needs, needs in marketing, wants, wants in marketing, what are demands, what are needs, what are wants

Products VS Services

Sunday, September 6, 2009, 11:30
Marketing
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Products are the tangible entities which are offered in the market by Organization to fulfill the needs, wants and demands of the customers. Products are tangible products in the market which customers purchase from market to satisfy needs or wants. Customers always view the product in the form of bundle means the set of benefits customers get after purchasing the product. The product bundle ... Full article

Tags: Kotler definition of Service, marketing tutorials, product defination, Products VS Services, service defination

Direct Marketing

Monday, July 27, 2009, 14:23
Marketing
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Direct marketing is the sub-branch of marketing, its different from marketing in two perspective. First, direct marketing directly convey message to the targeted individuals and second, customer response is measurable regardless to any medium. For example,Customer click on ads displayed on site, number of customer calling on the mentioned phone numbers. The most common forms of direct marketing are direct mail,telemarketing,email marketing,door to door ... Full article

Tags: broadcast faxing, coupons, direct, direct mail, direct marketing, direct marketing channels, direct marketing defination, direct marketing drawbacks, direct marketing tutorial, door to door leaflet marketing, email marketing, Integrated Campaign, Marketing, telemarketing, voicemail marketing

Types of marketing research

Monday, July 20, 2009, 2:40
Marketing
2,536 views
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Marketing research is conducting to know the customers opinion, it can be done pre-production, post-production or re – launch of the product. Marketing research varies from scale to large scale depends upon the company willingness to gather in-depth information. Marketing research is mainly categories into two types. - Quantitative Research - Qualitative Research Quantitative Research This type of research mainly deal ... Full article

Tags: Hybrid Research, marketing research, Qualitative Research, Quantitative Research, Types of marketing research

PEST Analysis

Sunday, May 17, 2009, 9:34
Marketing
4,477 views
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Organizations operates in micro and macro environment which are changing time to time. Formulation of right strategies always needs scanning of internal and external environment to determine the level of impact of each factor on organization business. PEST is the best technique for scanning of macro level environment which include political, economic, social and technological factors. Political Factors Political factors are the rules, regulation, constraints and condition made ... Full article

Tags: economic, economic factors, external audit, external enviroment, external forces, macro level factors, marketing PEST, marketing tutorials, PEST, PEST analysis, pest examples, political factors, poltical, social, Technology, technology factors

Brand Equity

Thursday, April 30, 2009, 3:37
Marketing
21,073 views
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Product and services in the market are identified by the brand name. Brand is the symbol, label or source of identification for the products and services. There are thousands of products from different companies are available in the market place but some are more preferred by customer and other are less preferred. Products people love to buy and agree to pay more are due to the ... Full article

Production Concept

Tuesday, March 31, 2009, 8:23
Marketing
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This concept fairly best fit the companies producing products for masses not for any specific or niche market. Need based products are more demanding, organization meeting the demand by producing maximum quantity reduce per unit cost and increase profits. China products availability is high and prices are low just not because they are practicing production concept but also their efforts to ... Full article

Tags: marketing practices, marketing tutorials, mass production, production concept, what is production concept?

Product Concept

Tuesday, March 31, 2009, 7:50
Marketing
1,812 views
1 comment

Organization working with product concept fully concentrates on product quality, design and features.Organization praise this concept believes that higher quality, maximum number of features and best design will attract large number of customer to opt the product at best price. Most of the time organization falls too much in love with their product that they forgot about other product development, competition and other external factors result ... Full article

Tags: marketing orientation, marketing tutorials, product concept, product features, product quality, what is product concept?