Strategic Management Category

This tutorial explains the concept of market segmentation with examples. Market segmentation is dividing the marketing into distinct group on basis of age,sex,gender,income and etc. Marketers must analyze the market in detail and then select best segment for their company products and services.

This tutorial discuss the difference between objective, strategy and tactics. According to this this tutorial objective tells what to achieve, strategy tells how to achieve and tactics help the strategy.

This marketing strategy tutorial explains product life cycle,stages of product life cycle with best practical examples.

This video tutorial explains the financial statement mainly balance sheet and income statement.

This accounting video tutorial gives detail overview of accounting equation.