Marketing Strategy for Business to business market
- Thursday, October 30, 2008, 2:53
- Project Management
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The marketing strategy is entirely different at industrial level, interaction take place among organizations known as business to business model. Where one business is the seller and other is buyer of the products or services. B2B marketing is quite unique it not focuses on promotion; they have their niche market to sell of their products or services. Purchasing organization always looks for the potential supplier with good reputation in market. Cost is not the primary constraint because organization always looks for long term objectives of purchasing rather then short term similar to the consumer market.
The attributes are considered at higher priority in business market is quality, support and cost of usage the product and services.
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