Proper selection of domain name for the Website is one of the important SEO technique. You might be thinking about the relation between search engine optimization and domain name. There are few points which will clarify that better selection of domain name has positive impact on search engine results.
Domain name selection is always comes first whenever you are planning to start a website. Let suppose you have selected a marketing articles segment for your website. Although it is obvious website requires domain name registration for that you need to visit any domain registration site such as go daddy (www.godaddy.com) to search for the availability of domain names.
It is advisable to have a brainstorming session before going to register any domain name. The objectives of brainstorming session to decide whether organization is focusing on branding of website or they are focused towards search engine optimization. Once, the final strategy is devised then the next step to list down the best possible domain names.
If organization go for branding strategy in that case following domain name are more preferable to promote the website.
Brand names which are short and easy to pronounce are better because people can easily remember it such as Yahoo, Msn, Google and Orkut are the short, attractive and easy to recall domain names. In the above mentioned domain names article.com & marketing.com are the best choices specially from branding perspective but unfortunately these types of common domain were already registered.
Domain names for search engine optimization must have at least one or two keyword. Availability of related keyword will help the search engine to recognize your website easily and place it on the top search results on the keywords present within domain name. Having domain name like marketing-articles.com is very good choice for marketing article website because it contains both keywords “marketing” and “article” whenever user search “marketing keyword” surely this website comes on top searches. Search engines consider “-“and “,” as space it means term marketing-articles is same as marketing articles for search engines.
Another advantage of domain name with hyphen “-” sign is anchor text which is normally used by other website to link your site.
<a href = “www.marketing-articles.com”> Marketing Articles</a>
The text between anchor tags is known as anchor text. Those sites which link to your site will use it. More Keywords in the anchor text will results in more better results from search engines because search spiders, bots and robots read hyperlinks.