Following are the few techniques for better website architecture. Applying these techniques not only helps in better search engine ranking and also creates ease for visitors to navigate website.
Maximum Use of Static Pages
HTML is the native language of search engine; spiders can easily understand and crawl the static pages. Static pages are simple and having great advantage that it never hides the page elements such as head and body part from search engine spiders.
Use Short Dynamic URLs and Query Strings
Search engine spiders can’t go through the pages having long dynamic URLs and query string with more parameters. If any website using long dynamic URLs then spiders can only get the partial part of URL and avoid the remaining part which heavily impact the site ranking in search engines. Spiders also not consider the URL with more query strings.
Search Engine Spidering Problem with Frames
Frames are used for calling multiple pages at a time on singe user interface. Spider can understand the pages with frames but get confuse with the number of pages called. It is possible that people are using frames in their websites are getting better traffic but if the frames are handle with care or removed for the website then it further increase your SERP positioning and search engine ranking.
Keep Directory Structure Simple
Website files (images and pages) are placed in the directories. Search engine spiders’ gives priority to top level directory structure. People quite often make complex deep directory structure for proper categorizing and managing the files. Although search engine spiders have no issues with the directory structure as far as proper hyperlink structure is present but it is preferred to keep the directory structure simple and shallow for ease of search engines spiders and website visitors as well.
Better Website Navigation
Website Navigation is like the direction to the destination, any wrong direction will mislead towards wrong destination. Search engines use hyperlinks on website homepage to reach internal pages. As discussed earlier top directory structure are easily accessible for spiders and deep directories pages are crawl by spiders using hyperlinks.