Search Engine Optimization for Website Architecture

Search engine Optimization has a natural relation with website architecture; simple site with better navigation architecture allows the search engine spiders to easily crawl the pages. The website architecture with heavy poor and broken navigation, extensive use of JavaScript, Flash, CSS and Ajax restrict the spiders for crawling the websites pages.
Following are the few techniques for better website architecture. Applying these techniques not only helps in better search engine ranking and also creates ease for visitors to navigate website.

Maximum Use of Static Pages

HTML is the native language of search engine; spiders can easily understand and crawl the static pages. Static pages are simple and having great advantage that it never hides the page elements such as head and body part from search engine spiders.

Avoid Extensive Use of CSS, JavaScript & Flash

Maximum usage of JavaScript and Flash overburden the pages as well as hide pages elements and contents. Search engine spiders often don’t like to put more efforts in crawling the web pages. The best approach to only use the JavaScript and flash to fulfill the requirements of functionality not for decorating the website. Incorporating JavaScript code within the page is dangerous so keep the JavaScript, CSS and Flash code in separate files and call them on the pages whenever the requirements arise.

Use Short Dynamic URLs and Query Strings

Search engine spiders can’t go through the pages having long dynamic URLs and query string with more parameters. If any website using long dynamic URLs then spiders can only get the partial part of URL and avoid the remaining part which heavily impact the site ranking in search engines. Spiders also not consider the URL with more query strings.

Search Engine Spidering Problem with Frames

Frames are used for calling multiple pages at a time on singe user interface. Spider can understand the pages with frames but get confuse with the number of pages called. It is possible that people are using frames in their websites are getting better traffic but if the frames are handle with care or removed for the website then it further increase your SERP positioning  and search engine ranking.

Keep Directory Structure Simple

Website files (images and pages) are placed in the directories. Search engine spiders’ gives priority to top level directory structure. People quite often make complex deep directory structure for proper categorizing and managing the files. Although search engine spiders have no issues with the directory structure as far as proper hyperlink structure is present but it is preferred to keep the directory structure simple and shallow for ease of search engines spiders and website visitors as well.

Better Website Navigation

Website Navigation is like the direction to the destination, any wrong direction will mislead towards wrong destination. Search engines use hyperlinks on website homepage to reach internal pages. As discussed earlier top directory structure are easily accessible for spiders and deep directories pages are crawl by spiders using hyperlinks.

Anchor text on homepage should be relevant to the Website theme and internal linked pages. Search engines spiders consider relevancy and site navigation structure for better website rankings. Website menu developed in flash and JavaScript buried the hyperlinks deeper, it may disallow the spiders to crawl the complete website navigation

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