- Sunday, May 17, 2009, 9:34
- Marketing
- 7,344 views
Organizations operates in micro and macro environment which are changing time to time. Formulation of right strategies always needs scanning of internal and external environment to determine the level of impact of each factor on organization business.
PEST is the best technique for scanning of macro level environment which include political, economic, social and technological factors.
Political Factors
Political factors are the rules, regulation, constraints and condition made ...
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