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Intensive Growth Strategies: Ansoff’s Product-Market Expansion Grid

Intensive Growth Strategies: Ansoff's Product-Market Expansion Grid
Companies management looking for the new opportunities to increase their sales and profits. Ansoff's has proposed a useful framework for detecting new intensive growth strategies called "product-market expansion grid". Company first preference to check whether they can gain more market share with their current products in their current markets (Market penetration). Next it will find whether they can find new market for the current ... Full article
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