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Marketing Mix

Thursday, January 8, 2009, 3:06
Marketing
8,309 views
1 comment

Marketing Mix History Marketing mix is one of the important topics of marketing. The idea of this term is generated back in 1948 by James Culliton he said marketing decision should be the result of something like receipt. It analogues to the the restaurants offer same recipe but customer always go for the tasty one. The idea of recipe was further refined by Neil Borden ... Full article

Tags: 4P's, customer convenience, customer cost, Customer solution, define marketing mix, Marketing, marketing concepts, marketing mix, marketing mix buyer perspective, marketing mix criticism, marketing mix diagram, marketing mix history, marketing mix seller perspective, marketing tutorials, place, price, product, promotion

Intensive Growth Strategies: Ansoff’s Product-Market Expansion Grid

Saturday, December 27, 2008, 9:58
Marketing
13,315 views
2 comments

Intensive Growth Strategies: Ansoff's Product-Market Expansion Grid

Companies management looking for the new opportunities to increase their sales and profits. Ansoff's has proposed a useful framework for detecting new intensive growth strategies called "product-market expansion grid". Company first preference to check whether they can gain more market share with their current products in their current markets (Market penetration). Next it will find whether they can find new market for the current ... Full article

Tags: Ansoff's Product-Market Expansion Grid, dell example, diversification, free marketing tutorials, google example, Intensive growth strategies, market development, market penetration, marketing concepts, marketing tutorials, product development, tutorials of marketing

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This tutorial explains the concept of market segmentation with examples. Market segmentation is dividing the marketing into distinct group on basis of age,sex,gender,income and etc. Marketers must analyze the market in detail and then select best segment for their company products and services.

Currently playing: Market Analysis - Market Segmentation

This tutorial discuss the difference between objective, strategy and tactics. According to this this tutorial objective tells what to achieve, strategy tells how to achieve and tactics help the strategy.

Currently playing: Marketing Strategy,Objectives and Tactics

This marketing strategy tutorial explains product life cycle,stages of product life cycle with best practical examples.

Currently playing: Marketing Strategy - Product Life Cycle

This video tutorial explains the financial statement mainly balance sheet and income statement.

Currently playing: Accounting Basics 7- Financial Statements

This accounting video tutorial gives detail overview of accounting equation.

Currently playing: Accounting Basics 6-Expanded Accounting Equation

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