Posts Tagged marketing tutorials

Demand Management

Tuesday, September 15, 2009, 11:13
Marketing
426 views
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People always think that marketing is all about increasing demand for their products but sometimes this statement does not seems true because one of the important role of marketing is demanding management. Companies always face variable demand for their products in the market it can be very low, low, average, high and very high. This is the task of marketing management to maintain the ... Full article

Tags: Demand Management, demarketing, marketing tutorials

Needs,Wants and Demands

Sunday, September 6, 2009, 11:40
Marketing
2,155 views
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Marketing definition is based on three main terms needs, wants and demands these terms sometimes create some confusion in readers mind. This tutorials will discuss the needs, wants and demands in detail to making things easy. Needs Human needs are states of felt deprivation.Needs are the basic requirements of human being, without these basic requirements like food, cloths and shelter no one can live life in ... Full article

Tags: demands in marketing, marketing tutorials, needs, needs in marketing, wants, wants in marketing, what are demands, what are needs, what are wants

Products VS Services

Sunday, September 6, 2009, 11:30
Marketing
626 views
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Products are the tangible entities which are offered in the market by Organization to fulfill the needs, wants and demands of the customers. Products are tangible products in the market which customers purchase from market to satisfy needs or wants. Customers always view the product in the form of bundle means the set of benefits customers get after purchasing the product. The product bundle ... Full article

Tags: Kotler definition of Service, marketing tutorials, product defination, Products VS Services, service defination

PEST Analysis

Sunday, May 17, 2009, 9:34
Marketing
4,491 views
2 comments

Organizations operates in micro and macro environment which are changing time to time. Formulation of right strategies always needs scanning of internal and external environment to determine the level of impact of each factor on organization business. PEST is the best technique for scanning of macro level environment which include political, economic, social and technological factors. Political Factors Political factors are the rules, regulation, constraints and condition made ... Full article

Tags: economic, economic factors, external audit, external enviroment, external forces, macro level factors, marketing PEST, marketing tutorials, PEST, PEST analysis, pest examples, political factors, poltical, social, Technology, technology factors

Market Analysis - Market Segmentation

Tuesday, May 12, 2009, 12:26
Marketing strategy
1,107 views
1 comment

This tutorial explains the concept of market segmentation with examples. Market segmentation is dividing the marketing into distinct group on basis of age,sex,gender,income and etc. Marketers must analyze the market in detail and then select best segment for their company products and services. Full article

Tags: market analysis, market segementation, market segementation examples, market segment, marketing tutorials, marketing video tutorials

Marketing Strategy - Product Life Cycle

Tuesday, May 12, 2009, 11:33
Marketing strategy
1,059 views
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This marketing strategy tutorial explains product life cycle,stages of product life cycle with best practical examples. Full article

Tags: marketing tutorials, narketing strategy, PLC, product life cycle, product life cycle examples, product life cycle video tutorial

Brand Equity

Thursday, April 30, 2009, 3:37
Marketing
21,083 views
2 comments

Product and services in the market are identified by the brand name. Brand is the symbol, label or source of identification for the products and services. There are thousands of products from different companies are available in the market place but some are more preferred by customer and other are less preferred. Products people love to buy and agree to pay more are due to the ... Full article

Production Concept

Tuesday, March 31, 2009, 8:23
Marketing
3,048 views
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This concept fairly best fit the companies producing products for masses not for any specific or niche market. Need based products are more demanding, organization meeting the demand by producing maximum quantity reduce per unit cost and increase profits. China products availability is high and prices are low just not because they are practicing production concept but also their efforts to ... Full article

Tags: marketing practices, marketing tutorials, mass production, production concept, what is production concept?

Product Concept

Tuesday, March 31, 2009, 7:50
Marketing
1,812 views
1 comment

Organization working with product concept fully concentrates on product quality, design and features.Organization praise this concept believes that higher quality, maximum number of features and best design will attract large number of customer to opt the product at best price. Most of the time organization falls too much in love with their product that they forgot about other product development, competition and other external factors result ... Full article

Tags: marketing orientation, marketing tutorials, product concept, product features, product quality, what is product concept?

Societal marketing concept

Tuesday, March 31, 2009, 5:08
Marketing
3,538 views
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Societal marketing concept holds that organization should not develop marketing strategy by only keeping customer needs and wants in mind but also consider the well being and betterment of society. Now days this marketing concept is followed by majority of organizations including MacDonald’s, Unilever and Procter & gamble. This marketing strategy passes out positive message to the stakeholder, partners, Government, customer and public. Those organizations working on ... Full article

Tags: concept, Marketing, marketing orientation, marketing strategy, marketing tutorials, societal, societal marketing concept

Posts Tagged marketing tutorials

Demand Management

Needs,Wants and Demands

Products VS Services

PEST Analysis

Market Analysis - Market Segmentation

Marketing Strategy - Product Life Cycle

Brand Equity

Production Concept

Product Concept

Societal marketing concept

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