Posts Tagged product

Product life Cycle

Product life Cycle
Product life cycle is a series of stages start from introduction of product and end on decline stage. At each stage organization take different strategy according to product nature, environment,profits,revenues and customers. product life cycle change from product to product each company PLC is different from other. Some product move from introduction stage to maturity in a fly like fashion(shoes and clothes) and decline ... Full article

Marketing Mix

Marketing Mix
Marketing Mix History Marketing mix is one of the important topics of marketing. The idea of this term is generated back in 1948 by James Culliton he said marketing decision should be the result of something like receipt. It analogues to the the restaurants offer same recipe but customer always go for the tasty one. The idea of recipe was further  refined by Neil Borden ... Full article

What is Marketing?

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Marketing is the art and science to understand the customer needs, wants and demand and convert it into real products and services. The product is intended to the particular segment or group of people also know as interested group or focused group. If the product and service match group(s) preferences then for ... Full article
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