- Tuesday, March 17, 2009, 16:28
- Marketing
- 11,892 views
Product life cycle is a series of stages start from introduction of product and end on decline stage. At each stage organization take different strategy according to product nature, environment,profits,revenues and customers. product life cycle change from product to product each company PLC is different from other.
Some product move from introduction stage to maturity in a fly like fashion(shoes and clothes) and decline ...
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- Thursday, January 8, 2009, 3:06
- Marketing
- 10,269 views
Marketing Mix History
Marketing mix is one of the important topics of marketing. The idea of this term is generated back in 1948 by James Culliton he said marketing decision should be the result of something like receipt. It analogues to the the restaurants offer same recipe but customer always go for the tasty one. The idea of recipe was furtherĀ refined by Neil Borden ...
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- Tuesday, October 28, 2008, 3:33
- Marketing
- 399 views
Marketing is the art and science to understand the customer needs, wants and demand and convert it into real products and services. The product is intended to the particular segment or group of people also know as interested group or focused group. If the product and service match group(s) preferences then for ...
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