- Sunday, May 17, 2009, 9:34
- Marketing
- 7,255 views
Organizations operates in micro and macro environment which are changing time to time. Formulation of right strategies always needs scanning of internal and external environment to determine the level of impact of each factor on organization business.
PEST is the best technique for scanning of macro level environment which include political, economic, social and technological factors.
Political Factors
Political factors are the rules, regulation, constraints and condition made ...
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- Wednesday, November 19, 2008, 12:24
- Strategic Management
- 8,317 views
Competitive profile matrix is essential tool used in strategic management process, it contain all the important critical success factors of industry. Success factor can vary form industry to industry, every industry consider different success factor, all the companies in CPM are measured on same scale by considering the same success factor. In IFE we only consider internal strengths and weakness and EFE constraint is ...
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